Fashion Targets Breast Cancere

Once again we had a another fantastic London Bloggers Meetup last week. A huge thanks to the crew from Fashion Targets Breast Cancer for supporting our event and helping to make it a smashing evening. The FTBC campaign is truly supporting a worthy cause and it was great to see how and why they are using online communications to reach out to their target audiences. I found the talk really interesting but I was also really pleased to see so many of you walk away with a prize. Of course, the big prize of £100 worth of Marks & Spencer vouchers was won by Derry who I think was going to buy some lingerie or maybe hit the food hall… For those who need a refresher, here’s the question again and Derry’s winning entry..: Why should charities use online communications to support their cause? I think a well-known quote by the cultural anthropologist Margaret Mead can be applied to both charities and to online groups such as bloggers. It reads: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” It is a given that charities engage […]