Archive for March, 2009

On the 29th January 2009 Internet World ran a one day conference hosted by the “social media elite”. For those of us working within the social media sector the hot topic at the moment is how can we effectively measure and monitor the impact of specific social media campaigns? This is currently the sectors Achilles’
heel and I hoped that Vicky Brock the board director from the Web Analytics association would help shed some knowledge on social media best practises etc.

The kind offer to post here (thanks Andy) is very timely for me. Recently, much of my energy has been abducted by a challenging blog-related issue at my new job. One of my new charges – the crowdsourced scientific publishers – Faculty of 1000 – want me and a colleague to tell them what to do about blogging. You’ve heard the story before: they’re pretty sure they should be active residents of the blogosphere, but couldn’t easily say why, much less how.

Last Tuesday witnessed a spectacular London Bloggers Meetup, even if a do say so myself. Well, in actual fact everyone that attended seemed to have some pretty good things to say about the night. In case you are wondering, it was the St Patrick’s special LBM sponsored by our friends at Guinness and Bushmills Irish Whiskey.