London Bloggers Meetup Exclusive: Brits cut down on long holidays in favour of short breaks
Thank you for joining us yesterday at the Long Acre for a few drinks and to chat about a topic that everyone loves – travel. It was really nice meeting everyone and thank you for the opportunity to share with you a little bit about the launch of Hotwire.com in the UK. As you might remember from yesterday, we’ve given LBM on exclusive on our survey about the booking habits of UK holidaymakers. For those of you who didn’t have a pen or a smartphone handy, below are a few highlights from the survey of 2000 adults which will be released next week.
Survey results
The survey revealed that nearly two thirds (58%) of Brits are taking more or the same number of holidays as they were last year. However, more are taking shorter breaks instead of one main long holiday and look for bargains once they have decided on the location.
Also, we are hunting for bargain holidays but will not compromise on the destination. 45% of people think of their holiday destination first, and then search for the best price to get there; compared to only 13% of consumers, who have a set price in mind, then look for the best holiday deal to that destination.
When booking hotel accommodation, people considered location (50%) and price (31%) as the most important factors. 49% of people considered themselves to be ‘planners’, booking their hotel two to four weeks in advance while almost a fifth (18%) of the population considered themselves to be ‘last-minute deal seekers’ booking one to five days before they travel. Interestingly, when we asked you, the LBM bloggers, the same question, the results were nearly identical (50% of you are planners and 19% are last-minute deal seekers). The LBM bloggers are clearly representative of the general UK holiday maker J
Congratulations!
Congratulations to the winners of the Hotwire competition who told their craziest travel story. You can read the winning stories from Shimelle Laine and Jorgen Sundberg on the London Bloggers website. Shimelle saved money by renting a broom cupboard and Jorgen ended up staying behind a gypsy camp in Bosnia. Jorgen also shared details of his charity project which might be also worth checking out.
Keep in touch
Do let us know if you would like to be invited to future events, get updates or just need a list of the best deals or any other information on travel trends and savings. Just email us at .
Are you in one of the photos
We’ve posted a few photos from the event on our Flickr page.
