Life in a Digital World with Mitch Joel
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At this month’s London Bloggers Meetup we had Mitch Joel as our special guest speaker.
We had an audience of 50 or so bloggers join us at Google’s offices in London for a fantastic conversation on everything and anything digital.
For the uninitiated Mitch is a well known personality in the digital marketing world. He’s President of digital marketing agency Twist Image, a frequent blogger and podcaster at Six Pixels of Separation and now an established too.
Mitch joined us as the London Bloggers Meetup to talk about ‘Life in a Digital World’ and to introduce his latest book . But he did far more than that, sharing his perspectives on everything and anything we threw at him to do with digital, fielding questions for an hour.
Early on in the interview Mitch set the tone of the conversation by saying ‘marketing is a function of digital’. This nicely elevated the conversation above social media marketing which is surely by now a rather hackneyed topic.
In Ctrl, Alt, Delete, Mitch gives an overview of his ‘five movements’ that are changing the face of business. You’ll have to read the book the get the full story, but essentially:
1. People want direct relationships with brands
2. Consumers want utility and value from marketing
3. There are passive and active media channels to explore and a right and wrong time for both
4. Data is fundamentally changing how brands interact with consumers
5. We are entering a one screen world
The data story makes a lot of sense. In this digital era we leave a staggering data trail behind as we navigate our lives online. As consumers we have to realise there’s nothing free on the internet. If you want to use Facebook, twitter or any social network without charge, the trade off is you give them a licence to use your data. Get used to it, or get off the net.
You can read a much more in-depth review of Mitch’s thoughts and ideas from Phil Szomszor here.
Following on from Mitch I chaired a panel session with (Head of Enterprise Marketing UK & IE, Google), (Head of Business and Digital at Firefly PR) and (Entrepreneur and investor) where we embellished on the topic and discussed the Google stories du jour: G+, Hummingbird, authorship, how enterprise is using G+ and more.
We also had a chance to play with Google Glass which was an experience.
Overall a truly interesting evening. Thanks to all of our speakers and to Google UK for hosting us.
